When I ask female entrepreneurs the following question: “Do you know your ideal customer
This is what they answered me
Some have an “idea but it remains vague
Others say to me: ” Yes, yes, I know her” , but in reality they don’t know her well enough.
Some of them answer me: “My potential clients match me” , so no need to think any further about the subject.
Many people tell me: “Actually I have information about him, but to tell the truth I don’t really know what to do with it, I don’t know how to find clients.
Do you know what these entrepreneurs have in common.
What they have in common is that they are all aware of the utmost importance of studying their prospects in order to find new customers.
Moreover, coaches and trainers have certainly often repeated to them several times: “To set up relevant and effective marketing actions, create an irresistible offer, find customers easily and succeed in selling, you absolutely must know your customer avatar, your target.
Some think they know it, while others believe they have studied it in every way.
While in reality, the findings on the ground often turn out to be quite different.
Most entrepreneurs don’t know enough about it, if at all.
Result ?
The objectives targeted by entrepreneurs are not being met
Do you know why?
Because they make a huge mistake when they build their customer avatar.
And it’s not their fault, since they were never taught exactly how to do it.
And today, I’m going to guide you and show you the mistake that most entrepreneurs make when defining their target, and reveal the 10 reasons why you need to know it perfectly to make your business a successful business and be part of the circle of entrepreneurs who bring together powerful communities that rush to their new offers.
What is an ideal client?
The ideal customer, sometimes also called customer avatar, persona, target customer, or buyer persona, is in fact a semi-fictional representation of the perfect customer in your eyes, it is the person you dream of having as a customer.
Let’s play a little game together!
Close your eyes and tell me, who is your dream client?
You will certainly answer me:
“The one who answers all my comments under my posts”
“The one who buys every new offer and can’t wait to buy the next one”
“The one I want to support and help, and who also gives me a lot in return”
“The one who reads each of my newsletters and appreciates the content”
“The one who listens with delight to each of my podcasts”
“The one who recommends me and brings me new clients”…
Ahhhh, the dream isn’t it.
A dream that, I assure you, can come true.
Provided you study your ideal client seriously, and above all avoid the mistake that most entrepreneurs make and which leads them straight to failure.
When studying their ideal client, most entrepreneurs simply draw up a summary profile of the target by giving them an identity: a name, a first name, an age, supplemented by a description of characteristics relating to their profession, summarizing their background and some issues in a few lines, or even giving them an avatar.
Of course, it’s not their fault because that’s what they’re often advised to do.
We are light years away from what marketers do, who sometimes spend several weeks at a rate of 8 hours per day to define ONE single buyer persona.
So, you can imagine that spending a day or two researching and developing a simple persona sheet is absolutely not enough.
Indeed, it is not just a question of drawing up a sort of robot portrait of your ideal client.
It is imperative to build a successful digital marketing strategy to study the psychology of the buyer
WhatsApp marketing allows companies guatemala whatsapp number data 5 million to talk to customers and sell to them through WhatsApp. This includes helping customers to send ads and make business deals. Using WhatsApp to market can make customers like a brand, increase sales, and engage people more. Companies can create WhatsApp newsletters, group their customers, and send messages just for them. can make They can run contests and giveaways and set up automatic alerts and reminders.
persona in depth.
One does not work without the other. One is intrinsically linked to the other.
Putting aside the psychological aspect is a major strategic error.
Understanding the psychology of the individual, and identifying what drives them to make a purchase will allow the entrepreneur to establish an effective action plan and sell more easily without prospecting.
And the greatest marketers have understood this.
And you don’t need to be an expert in psychology or web marketing to sell your offers like hotcakes.
All you need to do is apply the 7 essential keys to making your prospect impatient to buy your offer that you will find in this free training .
But first, I’m going to explain to you the 10 reasons why you absolutely must know your ideal client.
REASON 1: ELIMINATE ANTI-PERSONAS
Let’s talk about negative personas?! You know the kind of client you absolutely don’t want!
The one that generates a lot of stress, even before you start working with her.
The one who is never happy and who also makes you struggle to pay you
Who takes a malicious pleasure in slipping you little digs like a jet of acid that brings your mindset to its lowest point, for a whole day or even several days.
She is the complete opposite of the ideal customer, we call them anti persona or negative persona or non-ideal customers.
If we decided to become entrepreneurs, it is precisely to do what we love, to have fun and to no longer have to put up with people who exhaust us.
Creating a portrait of our ideal client also allows us to eliminate the people we DON’T WANT to work with.
If you want to never deal with these kinds of people, you also need to define the non-ideal client.
Because I don’t know about you, but I want to work with clients who give me energy to spare, the desire to get up on the right side of the bed every morning, who make me vibrate, who are grateful… In short, who I want to retain because they send me Good Vibes and boost my Mindset.
Defining which customers you absolutely don’t want will save you energy, time, and money.
REASON 2: CREATE AN AUDIENCE OF QUALIFIED PROSPECTS TO COMMUNICATE EFFECTIVELY
The entrepreneur sometimes makes inappropriate comparisons, with an obsession with the quantitative, with:
The one that made the biggest turnover…
The one with the most subscribers…
The one with the most comments under her posts
The one who sends the most e-mails
The one who has the most listens to her podcast….
And so on….
It is a (logical) reflection of the consumer and competitive society in which we are immersed, which constantly hammers into us, and has done so since we were very young, that we must always have more and always do more to succeed.
The race for likes and subscribers on social networks pushes us, as soon as we open our phone, to have our eyes glued directly to our number of subscribers, views and likes.
And there, our reaction is either:
“Wow! Great! I got a lot of new subscribers today” with a smile of satisfaction that brightens our face.
Or “Ouch, I have few views, not enough likes, and unsubscribes” which has the effect of bringing you down.
Between us, do you really think that the number of 10,000 or 100,000 subscribers automatically defines the success of an entrepreneur.
Wrong! This is a misconception.
Yes, I might surprise you, but what buy bulk sms service is important is not the quantity but the quality.
The days of telephone prospecting to sell subscriptions, intrusive b2b mailings (when you never gave out your email address), door-to-door sales prospecting to find new customers, and so on are long gone.
Today, we are in the era of surgical marketing where personae are studied in depth.
Because to make sales, it is imperative to have a qualified audience, that is to say people who correspond precisely to your target .
Marketers have understood very precise targeting and sometimes go VERY FAR to acquire customers, even to the point of being interested in the cognitive and emotional aspect of individuals which plays a preponderant role when making a purchase or watching an advertising spot.
This is what experts in Neuro-marketing do, which consists of studying how.
the brain works and how it influences consumer behavior.
The goal of Neuro-Marketing is to china phone numbers develop marketing techniques that appeal to the customer’s subconscious and trigger a buying impulse without the customer realizing it.
You have certainly experienced the smell of popcorn at the cinema, or the smell of bread when you enter a bakery or at the entrance to metro stations?
These are the olfactory marketing techniques used by many businesses in various fields. The stimulation of our olfactory system will create an emotional reaction and make us want to consume.
In online business, Neuromarketing is also used, particularly in Inbound Marketing and Marketing automation.
In fact, infopreneurs use emotional marketing in storytelling to create positive emotions and encourage purchases.
