Anyone with a large social media following, especially those related to a specific niche, can become an influencer. Social media influencers are the girl next door that everyone is a little jealous of. She is always aware of the latest trends with a strong fashion sense and always buys the best products. She seems to know what she’s talking about and her followers trust her. Relationship with Targeted Marketing Targeted marketing is not a new concept but today’s marketing is more targeted than in years past. Google is a great example of targeted marketing. Google compiles information like your searches and browser history and essentially creates a digital profile of you.
It will then show you ads it thinks are targeted to you
Target groups used to be based on factors such as age and gender. Interests and life stages are now considered more important. Leveraging social media Fiji Email List influencers is a form of targeted marketing. The Impact of Influencers The CEO says it’s no exaggeration to say that our handbag business has taken off through engagement with the influencer community. Our production has doubled. Influencer marketing is replacing celebrity marketing in many ways.
In fact according to data noncelebrity
Bloggers are three times more likely to influence in-store purchases than non-celebrity bloggers and only of consumers are influenced by celebrity endorsements. Non-celebrity influencers are seen as more relevant and trustworthy unbiased opinions or at least appearing to do so. This makes them more trustworthy than celebrities. Celebrities are seen Mexico Phone Number List as endorsing products for money rather than any interest in the product. Make it work for you The news that a successful marketing campaign doesn’t require a celebrity is great news especially for small and medium-sized businesses.
