The job of copywriter “fell into my lap” somewhat by chance.
Those who know my atypical career path ( from web editor to copywriter ) often ask me how I learned copywriting and if I recommend any training.
This profession, still little known outside the web marketing world , is starting to experience all the success it deserves. Why? Because the art of selling with words is a valuable and rare skill that few people master due to lack of knowledge.
If you know me, you know that I am someone who loves to share. Time is precious and I would like to save you some today.
That’s why I’ve compiled (just for you) my best tips for learning copywriting .
My journey as a copywriter
Before I purchased the best (and only) copywriting training I recommend, a lot of things happened… quite surprising to me.
“Unexpected” beginnings in copywriting
A few months ago, I told you about my journey as a copywriter . At that time, I was just starting out and it seemed completely crazy to me to charge more than €1,000 for sales pages .
My career as a copywriter began with this article written on Lucie Rondelet’s website , as part of my web writing training . After reading the article, Lucie found it so good that she suggested I write content intended to sell. She wants me to write the sales page for her training!
Before she asked me to write it, I didn’t even know what a sales page was, what copywriting was (also called copywriting) and even less the writing techniques for this type of content. I’ll let you imagine the stress…
Both of us were unsure of the outcome… But to my great relief, Lucie was so happy with the result that she encouraged me to specialize in copywriting , which is a very profitable branch of web writing .
Setting your rates as a copywriter
After this first stressful but conclusive experience, I started talking about it with entrepreneurs with whom I got along well. To my great surprise, one entrepreneur asked me to write her sales page .
Then I received another request. Then another…
I charged €200 for my first sales page and then gradually increased my rates . Until I managed to pass a symbolic milestone and sell my first sales page for €1,000 .
That day, I was not feeling very confident at all! It was a bit of a bluff, because I felt really stressed about offering that price. I didn’t have confidence in my skills yet.
But on the other hand, the person had an urgent need for his business and the working conditions were special… It was in the middle of the summer holidays. I had to work at night, quickly and well, for a person who had a love of a job well done. I was missing a few elements to write well… So I tried. I had nothing to lose (except a few sleepless nights working) and everything to gain .
When the client accepted, I moved up a gear.
The mission went very well, with a person in love with his new sales page. And this milestone allowed me to become aware of the value of my work .
Evolution of my copywriting services…
By gaining confidence in what I was doing, I was more comfortable communicating on social networks. Word of mouth happened very quickly and quite naturally, without needing to communicate more than that.
Finally, in the copywriting market, there are not many good copywriters . They can’t handle many projects at the same time. If I take my example, I have never worked on more than 3 projects at the same time, and I will never do it again because it is too much work.
Copywriters’ schedules fill up very quickly and the waiting times for a new project are very long. This makes the search for copywriters even more difficult for clients.
With experience, I started to want to offer more to my clients . I thought (timidly) that a coaching offer could bring them better results.
Why? Because when you write a sales page and your client
has good digital marketing, the results are there.
On the other hand, when people have more difficulty communicating around the launch of their product, the results are not necessarily up to par. And that is a real problem.
WhatsApp marketing strategies help estonia whatsapp number data 5 million businesses reach and engage with WhatsApp as a marketing tool creates many opportunities to directly engage with customers. new and existing customers through broadcast lists, personalized recommendations, catalogs, etc. WhatsApp is a great tool for promoting products in this digital era. There are various successful WhatsApp marketing strategies for launching new products and promoting existing products.
When this happened to me, I knew that my sales page was good, but that it was the overall communication that was the problem.
It bothered and frustrated me at the same time because I wanted my clients to have good results every time.
Combining copywriting and coaching?
The more time went by, the more I wanted to start coaching . But I still had this imposter syndrome that clung to me… Then one day, while chatting with my friend Virginie from the Islagraph blog, she suggested that I be her “guinea pig” to test this new format of services.
She was launching her next training “ Islagram ”. She was interested in being coached and that’s how my new adventure as a copywriter began.
I billed him for my sales page and the mailing (which I had increased the price of again since the “trigger” mission to €1,000). The coaching was a gift!
And there, the results were crazy… We made more than 300 sales!
At that moment, I clearly saw the difference with and without coaching. This collaboration with Virginie gave a new direction to my business. Since that day,
I no longer sell writing services alone without coaching
And since it was a hit for me, I fully gained get job title email database confidence in what I was proposing. The results were there.
Results obtained with a copywriting and coaching offer
6 months before proposing this new coaching/copywriting offer, I had launched my first training program with the Queens of Affiliation . The program had also been a hit. All of this put together gave me confidence.
I then started to really communicate about my coaching offers . And I immediately had 4 clients, 3 of whom were launching at the same time (fortunately I hadn’t accepted more, otherwise I don’t think I would have survived ^^). It’s simple, in the last quarter of 2019, I didn’t stop.
I worked a lot during this period, always with incredible results. In particular, one of my clients who successfully launched with a turnover of €28,000 . And since its launch 6 months ago, if we smooth out her sales monthly, she earns around €7,000 per month with the system we have set up.
Results obtained with copywriting
What can copywriting bring to your business?
When I started copywriting, I had no idea how powerful it could be for a business. It’s an essential skill in my opinion because copywriting increases your sales exponentially (and therefore your turnover).
Using copywriting for your business and capturing attention
Copywriting is not limited to writing sales pages. Why? Because a customer is not going to rush to your product just by reading a web page (especially if they don’t know you or know you very little).
He must trust you and your practices, know that what you are offering him perfectly matches his expectations and that you understand him. And to achieve this, you must have a solid sales page, a well-constructed sales funnel and a communication strategy outside of your site.
When you put the right actions in place, I see my clients’ results explode. And I realize that my rates are ridiculously low (even if they can be “scary” at first) and the value that it brings to a business. Look at some of the results that can be obtained with well-crafted copywriting and strategy:
Copywriting Testimonial
Testimonial and results in copywriting
From 2000 to 4500 emails on an email list
28,000 in turnover with copywriting
Copywriter client
Become a freelance copywriter
When I started to get interested in copywriting, I discovered a sort of parallel universe
to the profession of SEO web editor. The china phone numbers services are billed much more expensively. It is an exciting sector because it combines psychology and marketing .
If you are a web editor and you want to train in copywriting , it is clearly a sought-after and profitable skill .
To become a copywriter , you need a lot of empathy. It is very intellectually stimulating as a branch of the writing profession.
It’s an additional string to his bow and above all it’s an area that all sectors of activity need. Whether you sell your services, your coaching, physical products… no matter the type of offers, you always need a skill that helps to sell.
And if you want advice, start with affordable rates. You will be able to increase the price of your services as your expertise develops.
How to become a professional copywriter
If you want to learn copywriting, you have several options (actually, there are 3)…
Learn copywriting on your own
To begin with, training in copywriting requires loving and knowing how to write texts. No need to write like a journalist. On the contrary, the more you write like you speak, the more you succeed in creating a connection with the reader, in giving them emotions… and that is the whole objective of copywriting.
I started out completely self-taught, searching for information on the Internet, with blog articles that I found relevant. My research was mainly about “ how to write sales pages ”.
