This docu-film on marketing explains how the marketing of the future will be increasingly focused on corporate storytelling . Since cavemen drew on walls to sell sticks, content has radically transformed the world of marketing and business. Now more than ever, content is revolutionizing the traditional approach to marketing. Why? Companies manage to attract the consumer’s attention when they tell how they want to engage with them. 25 years ago big brands communicated through advertising on media such as radio and print. Technology has changed the rules of the game. Today, consumers can ignore advertising and irrelevant content. The Story of Content traces the path of new media.
Communication channels. It's a great tool
For anyone working in digital marketing and best of all you can see it for free in English here! Production : USA, 2015 Duration : 44 minutes Director : Eric Leslie Cast : Joe Pulizzi, Jay Baer, Kirk Cheyfitz 16. Joy I’ll bet you anything that at least once in your life you’ve used the tool that is now famous throughout the world for cleaning Telegram Number Database the floor. I’m talking about the mop and the movie Joy is the story of its inventor, Joy Mangano . But how do you build a cleaning tool empire ? When an idea comes, is it so easy to put it into practice? And are your friends and family ready to support you? Maybe this is not strictly a marketing film but it explains how the road to doing business is tortuous and full of obstacles to overcome. Production : USA, 2015 Duration : 124 minutes Director : David O. Russell Cast : Jennifer Lawrence (Joy Mangano), Robert De Niro (Rudy Mangano), Bradley Cooper (Neil Walker) Amazon rating 4.4 out of 5 15. The Art of Winning (Moneyball) The marketing film The Art of Winning is based on the book Moneyball: The Art of Winning an Unfair Game by Michael Lewis
The book and film tell the story of the Oakland
Athletics baseball team and the work of general manager Billy Beane. “Adapt or die” is one of the protagonist’s maxims. A new approach to baseball – grounded in data analytics – sums up why this film is considered relevant to the marketing and business mindset. Under this lens, sport and marketing have many points in common! Production : USA, 2011 Duration : 133 minutes Director : Bennett Miller Cast : Brad Pitt (Billy Beane), Jonah Hill (Peter Brand), Philip Seymour Hoffman (Art Howe), Robin Wright (Sharon) Amazon rating 4.7 out of 5 14. Thank You for FR Numbers Smoking With this film a marketer deepens his knowledge of persuasion. Nick Naylor is a lobbyist who puts his oratory skills at the service of Big Tobacco. In fact, his job is to convince people that smoking is good. Winner of a Golden Globe in 2007, this film about marketing illustrates how communicating effectively means convincing anyone that something can be right. Even if it can kill you. They are two sides of the same marketing coin: in the normal human condition.
